Tom Shoresh
Hair Salon
An app that will solve all your concerns from the moment you thought of straightening/ extensions / special colors, to the moment you are at the hair salon until after the treatment.
Project type
App project for a UX course in Communication Studies at Reichman University.
Date
May 2022- Juny 2022
My Role
I was a leading UX researcher in a team of 3 students. My role was leading the research and UX design. I enjoyed interviewing, and understanding who my users are, and what are their pains, and motivations.
About the Project
As part of a UX course at Reichman University, I was assigned to make a Holistic analysis from scratch to the end, of the customer experience. Understanding and building the customer journey from the beginning even before using the product to the end of using the product (and sometimes even after), is a tool that was important to me, in order to create the best solution for my client and his users. My client is Tom Shoresh, a hairstylist. He spent most of his career (20 years) in London and Paris, where he specialized in his profession, and now he has returned to Israel. Tom is interested in opening a hair salon specializing in straightening, hair extensions, and special colors. Tom like technology, but his hair salon has no internet presence at all. This is where I came into the picture, my goal was to help Tom raise his hair salon a few level up’ with some research and a new app.
The challenge
Long process
The process is long, tedious, boring and exhausting.
There is no confidence in a hairstylist
Customers often change hairdressers and therefore do not always know the specific hair stylist they go to and are therefore often afraid that he will not be good.
The "day after"
Customers do not have centralized information in one place that gives them confidence after the treatment and explains to them how to take care of their hair when follow-up treatments are needed, what materials to buy, and more
The Solution
Interviews
I conducted interviews with a variety of women in different ages who make hair straightening/ hair extensions/ coloring in special colors, in order to understand the deepest problem to create a good UX solution.
Internet research
In the Internet research, I looked at social media and websites of different hairdressers to understand how they present themselves, what they showing, and which audience they address. In addition, I looked at Facebook groups and Internet forums to understand what questions being asked and who are the people that ask.
experience mapping
I create the experience mapping to understand better the process that the client go throw and what their action, thoughts, feelings, and beliefs.
Definition of the solution
After the internet research, the interviews, the definition of the challenges, and the creation of an experience mapping, I decided on three possible solutions that would be concentrated in one application. The solution is to create an app for Tom’s hairdressing salon and use it to solve the three challenges I mentioned. The application will be divided into three parts.
1. The first part
The first part , when the user decide to do some change in the hair, and he looking for an information and an hair salon. This part will answers the challenge that people don’t trust the hairstyle. With this solution, they will get all the information that they need : pictures and videos of the place and the different process, Details about the team, Recommendations from clients and the possibility to content them and ask a question directly, Q&A, Information about the hair materials and about the process, and Creating a personal profile.
2. The second part
The second part is when the user came to the hair salon. This part will answer the challenge of the long boring, and tedious process. one of the main challenges that mention a few times was that clients don’t have any information about the levels and the duration of the process. To answer this challenge I create a time line that the client could see how much time is the process, which level he is , how much time is between levels and how many left. In addition, I gave the client the option between every level to do something that passes his time in a fun way, like games, hair article, and tips for “the day after”.
3. The third part
The third part is for the “day after”. This part will answer the challenge that client don’t know how to take care of the hair after the treatment. in this part I choose to prove my clients that Tom Shoresh is still there for them even after mounthes later. in this part there will be tips for how to take care your hair, When should you renew, A reminder to make an appointment and the possibility to make an appointment through the app.
final solution
In this project, I decided to focus on the second part and create him. I decided exactly this because this was the main challenge that
I figure through research , and this was seems to me like the important part to implement.
