'The Beach Thailand'
'The Beach Thailand'
UX UI Design for rehab center in Thailand
UX UI Design for rehab center in Thailand
Project type
Website for a client
Date
October 2021- December 2021
My Role
I was the Lead UX/UI Designer throughout the project. I was responsible for planning strategy, finding research, and was responsible for the visual design.
About the Project
In this project, I presented a rehab center in Thailand named “The Beach Thailand”. An image site that presents a rehab center that solves the problems for addicts.
The Challenge
Users Challenge
The challenge was the feeling of loneliness, boredom, distance from the family, and returning to the addiction after leaving the rehab center
Project Challenge
- Diffraction
- Lack of budget
- Lack of time
- Covid
- Lack of accessibility
The Solution
Stakeholders Interviews
- Business requirement:
To help addicts quit, in the best and fastest way, at the rehab center. - What are the needs (why was the rehab center created):
The founder says that he has dealt most of his life with drug addiction, he reached a low point and has not been able to help himself get out of the addiction. The only thing that helped him was the rehab center he went into, which made him quit completely. The past led the founder to want to help people like him who are in the same situation. - What are the main things he wants to present on the site:
He wants to showcase the benefits of the location, the warm and experienced team, the family and supportive vibes, the treatments, and the wide range of activities. - Target Audience:
Most of the customers who come are men aged 25-60.
They usually come from England, USA, Austria, and New Zealand.
Most of them are in high socio-economic class, they live the good life and love luxury and pampering, and that’s why they choose rehab center in Thailand
Insights from the interview
User motivation
To rehab in a pampering, luxurious and warm place, in the fastest and most efficient way.
Difficulties of users
The feeling of loneliness, boredom, distance from family and fear of returning to the addiction after leaving the rehab center.
Research Competitors
- Structure & Functionality– To explore the architecture of the product, how it is built, what is the hierarchy, why is the structure is like this.
- Interaction Design & UI– To explore how they design the web, which pictures, colors, logo, interaction.
- Features & UX- To explore which kind of features they offer the user on their website.
Pictures
Content
- What kind of pictures do they choose?
- Where do they choose to put the pictures?
- Which type of pictures: pictures of people/of the place/mood
pictures/inspiration pictures? - How many pictures?
- How do are presenting the content?
- What kind of information do they present?
- What kind of information don’t they present?
- How long is every paragraph?
Pictures
- What kind of pictures do they choose?
- Where do they choose to put the pictures?
- Which type of pictures: pictures of people/of the place/mood
pictures/inspiration pictures? - How many pictures?
Content
- How do are presenting the content?
- What kind of information do they present?
- What kind of information don’t they present?
- How long is every paragraph?
User story
As a user- addicted to alcohol
I want- to find a rehab center that will be answer my needs
So that- I will be able to get through the rehab without returning to addiction and without feeling frustration and depression in the process of the rehab.
Design process
Low fidelity wireframes
UI Design
prototype
UI Design
